Jobs, not just leads
Our system is designed around getting high-end pool and outdoor living jobs, not just more calls or appointments.
01 / THE ADVANTAGE
More visibility where serious homeowners are already looking. More room to focus on the work you do best.
Our system is designed around getting high-end pool and outdoor living jobs, not just more calls or appointments.
Google Ads, Local Service Ads, Maps, organic results and AI search work together so homeowners can find you in more places.
We build and launch our full Google system in 10 days or less, so you can start getting jobs as soon as 2 weeks from now.
We build our lead generation system directly into your business, so you're not renting one of the most critical parts of your business with a pay-per-lead model.
Our system is designed to help you get more higher-end, bigger, better jobs from wealthy homeowners, and allows you to pick and choose the best jobs you actually want.
Our system focuses on targeting people actively looking for a builder, helping you spend less time on tire-kickers and more time on real buyers.
Every lead is clearly tracked in a lead dashboard and sales systems that can help automate lead follow-up, so you can close more jobs with less effort.
We handle everything, from strategy and build to management and ongoing optimization, leaving you more time to focus on building the business.
02 / A WORD FROM OUR CLIENTS
“We've got so many leads we've been able to hire 5 additional reps, now they fight over the Google leads.”
Danny SmithCalifornia Custom Pools“I wasn't sure about Google at first, but yeah the Google leads are solid. If we are going out we're probably closing.”
RaulLandmark Custom Pools“We've tried a lot of different Google agencies before, but nothing has worked like this had... This is definitely working.”
Obie RodriguezMajestic Pools03 / THE PROOF


"We've got so many leads we've been able to hire 5 additional reps, now they fight over the Google leads."


"I wasn't sure about Google at first, but yeah the Google leads are solid. If we are going out we're probably closing."


Doubted that Google would ever work for him. Now he gets 30-60 qualified homeowners a month.


"Ads are crushing it... Our year is going right on track, we're ahead of our numbers. We had our first million dollar month last month"


"We've tried a lot of different Google agencies before, but nothing has worked like this had... This is definitely working."


After trying to DIY it, trying multiple agencies, now he has a steady flow of quality homeowners who are excited to work with him.
Results shown are based on real client campaigns, but outcomes may vary depending on market conditions, competition, ad spend, sales process, and business capacity. Kru Marketing does not guarantee specific revenue or project volume.
04 / GOOD TO KNOW
We help pool and outdoor living contractors get high-end jobs from Google, completely done for you. We get you found at the top of all 5 places homeowners search on Google - Google Ads, LSAs, Google Maps Pack, Organic Search, and AI Search.
When a homeowner is ready to build, they go to Google and look for the most trusted builder they can find. The system is designed to make you visible across Local Service Ads, Google Ads, Maps, AI search, and organic rankings.
A 1-on-1 onboarding, then the full Google system: ad accounts, landing page, lead tracking, Google listing, local content, website fixes, AI search setup, and a lead dashboard. From there Kru optimizes for your market.
Kru specializes in pool and outdoor living companies and focuses on the full Google platform rather than only one search channel. It also works with one builder per market.
The source page points to three common gaps: only covering one or two Google placements, treating a luxury service like a low-ticket one, or poor execution. Kru builds around the whole search journey.
No. The system is built directly into your business, and you own it. Kru says it focuses on quality first instead of selling lead volume.
No. Kru says it works month-to-month and requires one billing-cycle notice if you decide to end the service.